Personal style, thoughtful fashion and the clothes we keep.
I've been wanting to create a space to write a little more freely about fashion for a while now. Somewhere to share the things I've been thinking about, the designers and pieces I love, and the questions I find myself asking about how we shop, dress and develop our personal style.
So, I've finally done it.
Introducing The Endless Archive, my new publication over on Substack
If you know me through Endless Mayhem Styling, you'll know that I'm pretty obsessed with clothes. Not just putting outfits together, but understanding why we wear what we wear, how our wardrobes evolve and what makes certain pieces worth holding on to.
With a background in fashion design and textiles, and now working as a Personal Stylist & Wardrobe Educator, I've always been interested in the relationship we have with our clothes. While I love helping clients rediscover their personal style, there's so much more I want to talk about.
So, what's The Endless Archive all about?
Think of it as my little corner of the internet for all things fashion. I'll be sharing practical styling advice, wardrobe education, preloved discoveries, fashion commentary, designers worth knowing about and the occasional personal ramble.
Some articles will help you make more of the clothes you already own, others might explore why we feel compelled to buy certain things, the influence of fashion trends or the stories behind designers and collections I find particularly interesting. I'm interested in fashion beyond the constant pressure to buy more. The creativity, the history, the experimentation and the joy of finding something that feels completely you, because getting dressed isn't just about bringing new clothes into your wardrobe. It's what happens afterwards that interests me just as much.
Why Substack?
I wanted somewhere that felt a little more conversational. A place where I could share longer thoughts, explore ideas properly and, hopefully, have some interesting discussions with other people who love clothes as much as I do. And the best bit? You can subscribe and have new posts delivered straight to your inbox, rather than hoping the algorithm decides to show them to you.
Come and join me
If you love fashion, enjoy discovering new designers, want to get more out of your wardrobe or simply fancy reading someone's slightly obsessive thoughts about clothes, I'd love to have you there.
The Endless Archive is now live on Substack, and you can subscribe for free.
Come for the fashion, stay for the wardrobe wisdom (and probably a few opinions along the way).
See you over there!
Abi x
