Hi, I’m Abigail.
I’ve always used clothing as a way to express myself.
Some of my earliest memories are of playing dress-up in my great-grandma’s wardrobe. Trying things on, layering pieces, figuring out what felt right (and what really didn’t).
Where It Began
As a teenager, I started sourcing and reselling vintage clothing, mostly because I loved finding pieces that felt a bit different, a bit more personal.
I’ve always shopped secondhand, not just for sustainability, but because it gave me more freedom to explore my style without feeling boxed in.
I went on to study Fashion Design and Textiles, and later started my own made-to-measure studio in Folkestone, Kent.
It was here that I ran clothes swap events, taught sewing classes, and worked mainly with deadstock fabrics, helping people think differently about what they wear and how they use it.
The Slight Detour
I then found myself moving into marketing and content creation, which turned into a whole career in itself.
And, after spending a decade working in the marketing industry, travelling the world while creating content along the way, and eventually working my way up to become Head of Marketing, I knew I needed to go back to what I love.
Although it might seem like a completely different path, it taught me a lot about people - how we present ourselves, how identity shifts over time, and how easy it is to feel disconnected from that.
Coming Back to Style
I took the plunge and formally retrained in Personal Styling and Colour Analysis with the London College of Style, which brought everything back full circle.
Alongside this, I’ve been working as a bridal stylist and on set in wardrobe department for projects, supporting people in moments where how they feel in their clothes really matters.
I’ve also always been very aware of how clothes feel (not just how they look), something that makes a lot more sense to me now.
And one thing I see again and again is this:
People don’t lack style… they just don’t feel like themselves in what they’re wearing anymore, and that’s often where the feeling of having nothing to wear comes in.
Endless Mayhem
Endless Mayhem is what I call my approach to style.
Because personal style isn’t neat or fixed… it changes as you do. It holds different versions of you, different phases, different moods.
My job isn’t to ‘reinvent’ you or tell you who to be. It’s to help you make sense of it all, and build a wardrobe that actually works for you now. Something that feels like you, without overthinking it.
How I Work
My approach to personal styling is honest, collaborative and always individual. I'll take the time to understand your taste, lifestyle and what you want from your wardrobe, before bringing a fresh perspective to the clothes you already own.
I pay just as much attention to how clothes feel as how they look, considering everything from fabric and fit to comfort, quality and longevity. I'm also a big believer in making the most of what you have, whether that's through clever restyling, thoughtful alterations or sourcing something preloved.
No unnecessary shopping or prescribed formulas. Just considered advice, creative solutions and a wardrobe that feels entirely your own.
Based in Canterbury, I work with clients across Kent and London, as well as virtually.
“Abi made the whole experience feel so relaxed and enjoyable. She helped me see my wardrobe in a completely new way, putting together outfits I’d never have thought of and making the most of clothes I already loved.”
- Amber
